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WASHINGTON — The Obama administration is trying once again to address a criticism that has dogged the president ever since his health care bill passed six years ago: they need to sell it better.

And this time, they’re paying a lot more attention to the medical side — the parts that no one outside of a narrow circle of health care wonks really understands.

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Until now, much of the debate has raged around the health insurance side. The administration is betting many people still don’t fully understand the law or how it’s trying to improve the actual medical care they receive — like making sure doctors talk to each other, or getting hospitals to do a better job so patients don’t have to come back right after they’ve been released.

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