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In the midst of a worsening crisis over opioid use and prescribing, you might think a company would take every precaution to ensure its medicine is marketed carefully to physicians.

But one small drug maker failed to do so — in a big way.

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In promotional materials that were distributed to doctors, Vertical Pharmaceuticals omitted some rather important risk information about ConZip, an opioid painkiller, according to a warning letter the Food and Drug Administration issued late last month and posted on its web site earlier this month.

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